This book presents different spaces, offices, bookshops, cafes, hairdressers, jewelery shops, fashion retail stores, tea shops, and more. In all of them, we can see that their branding and interior design generate a global image with their own personality, which attracts and fosters loyalty in the customer who looks for new, special experiences. This book shows us the spirit and soul of these small businesses which surprise us with innovative and creative experiences through their visual image.